The Whisky Market

This page contains general information about the industry, business and whisky market.
We liked to emphasize that all statements, articles and comments are by third parties.

Rare Whisky 101 index APEX 1000 outperforms traditional investments by far.

Bloolmberg whisky graph

“The value of collectable single malt Scotch whisky bottles sold in the UK hit a record high of £25.8 million (US$32.1m) in the first half of 2019 – an increase of 58%.”

Why collecting rare whisky could be the best investment decision you make this year

The Telegraph on collecting rare whisky

”No matter how many bottles are sold at auction,
demand continues to outstrip supply.”

Rare Whisky 101 is and independent site that analyzes the whisky market and monitors the increase in value of Single Malt Scotch.

The web page is updated every month to reflect the changes in value of a collection of 1000 of the most sought after bottles of Scotch Single Malt whisky. These bottles are carefully selected to represent a wide view of how the value of a collection of Scotch whisky performs as a collector and investment item.


“Never has the secondary market for rare whisky been so strong. With an expectation that the value of Scotch sold at auction in the UK breaks £20m for the first time in 2017, the immediate horizon also looks increasingly positive.”

Single Malt on the verge of Chinese explosion  with writers Dave Broom, Richard Woodard and Becky Paskin at the helm, lists the latest details and tastings of new bottlings, interviews with industry leading people, exclusive articles, analyzes of the whisky market, event listings and much more.

Whether you’re a connoisseur or novice, can help you demystify this lovely distillate.

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Whisky surpasses gold, fine wines and Diageo’s stock performance during the first six months.

Bloolmberg whisky graph
Source: Bloomberg, september 2017